TY  - BOOK
AU  - Clifton,Rita
AU  - Simmons,John
AU  - Ahmad,Sameena
TI  - Brands and branding
SN  - 1576601471 (alk. paper)
AV  - HD 69 B819 2003
U1  - 658.8/27 22
PY  - 2003///
CY  - London
PB  - Profile Books
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Forecasting
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy044/2003063819.html
ER  -