Gobé, Marc. <br/><br/>
Emotional branding :  the new paradigm for connecting brands to people / 
by Marc Gobé. 
 - Updated and rev. ed. 
 - New York :  Allworth Press,  c2009. 
 - xxxiv, 325 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781581156720 1581156723 
<br/><br/><label>LCCN: </label>2009037541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumers' preferences.<br/>Motivation research (Marketing)<br/>Marcas de empresas--Mercadeo.<br/>Preferencias de los consumidores.<br/>Comportamiento del consumidor.
<br/><br/><label>LC Class. No.: </label>HD 69  / G574e 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/27