TY  - BOOK
AU  - Gobé,Marc
TI  - Emotional branding: the new paradigm for connecting brands to people 
SN  - 9781581156720
AV  - HD 69 G574e 2009
U1  - 658.8/27 
PY  - 2009///
CY  - New York
PB  - Allworth Press
KW  - Branding (Marketing)
KW  - Consumers' preferences
KW  - Motivation research (Marketing)
KW  - Marcas de empresas
KW  - Mercadeo
KW  - Preferencias de los consumidores
KW  - Comportamiento del consumidor
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1008/2009037541-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1008/2009037541-d.html
ER  -