Doing well by doing good : innovative corporate responses to communicable diseases /
Innovative corporate responses to communicable diseases
[edited by Susan Hubbard and Satoko Itoh]
- Tokyo ; New York : Japan Center for International Exchange, c2010.
- ix, 136 p. : ill. ; 23 cm.
Includes bibliographical references.
Anglo American : mining for health -- The Coca-Cola Company : leveraging networks to fight AIDS -- DaimlerChrysler South Africa : a model for public-private partnership -- Sumitomo Chemical : Saving lives with better nets -- Toyoto South Africa Motors : Mainstreaming HIV/AIDS programming -- Bayer China : empowering the media to save lives -- Central Azucarera Don Pedro : Local partnerships for better health -- Standard Chartered Bank : championing the fight against AIDS in the workplace -- Taisei Construction Company : bridge to health -- Levi Strauss and Company : taking chances and taking the lead -- M A C Cosmetics : Dedication to a powerful brand image -- MTV : unleashing the power of mass media to fights aids.