Moynihan, Ray. <br/><br/>
Selling sickness :  how the world's biggest pharmaceutical companies are turning us all into patients / 
Ray Moynihan and Alan Cassels. 
 - New York, NY :  Nation Books,  c2005. 
 - xviii, 254 p. ;  21 cm. 
<br/><br/>Includes bibliographical references (p. 201-241) and index. 
<br/><br/>Prologue: selling sickness --  Selling to everyone : high cholesterol --  Doughnuts for the doctors : depression --  Working with celebrities : menopause --  Partnering with patients : attention deficit disorder --  Making risks into medical conditions : high blood pressure --  Advertising disease : premenstrual dysphoric disorder --  Shaping public perceptions : social anxiety disorder --  Testing the markets : osteoporosis --  Taming the watchdogs : irritable bowel syndrome --  Subverting the selling : female sexual dysfunction --  Epilogue : What can we do? 
<br/><br/><label>ISBN: </label>1560256974 9781560256977 9781560258568 156025856X 
<br/><br/><label>Standard No.: </label>9781560256977  52500 
<br/><br/><label>LCCN: </label>2006272734 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>101252352  DNLM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry.<br/>Drugs--Marketing.<br/>Advertising--Drugs.<br/>Drug Industry.<br/>Marketing.<br/>Sociology, Medical.<br/>Primera Jornada de Conomiento.<br/>Medicamentos.
<br/><br/><label>LC Class. No.: </label>HD 9665.5  / M938s 2005 
<br/><br/><label>Dewey Class. No.: </label>381.456151 
<br/><br/><label>National Library of Medicine Call No.: </label>2005 I-429