Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients - Moynihan, Ray.; Cassels, Alan, 1963- (New York, NY : Nation Books, 2005)
Prologue: selling sickness -- Selling to everyone : high cholesterol -- Doughnuts for the doctors : depression -- Working with celebrities : menopause -- Partnering with patients : attention deficit disorder -- Making risks into medical conditions : high blood pressure -- Advertising disease : premenstrual dysphoric disorder -- Shaping public perceptions : social anxiety disorder -- Testing the markets : osteoporosis -- Taming the watchdogs : irritable bowel syndrome -- Subverting the selling : female sexual dysfunction -- Epilogue : What can we do?
Includes bibliographical references (p. 201-241) and index.
Keywords: Pharmaceutical industry; Drugs -- Marketing; Advertising -- Drugs; Drug Industry; Marketing; Sociology, Medical; Primera Jornada de Conomiento; Medicamentos