TY  - BOOK
AU  - Beckwith,Harry
TI  - Selling the invisible: a field guide to modern marketing 
SN  - 0446520942
AV  - HD 9980.5 B397s 2002
U1  - 658.8 20
PY  - 2002///
CY  - New York
PB  - Warner Books
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references (p. 246-250)
ER  -