Gupta, Garima <br/><br/>
Marketing of services :  quality dimensions / 
Garima Gupta; foreword Sanjay K. Jain. 
 - New Delhi, India :  New Century Publications,  2011. 
 - xvii, 206 p. ;  23 cm. 
 - Business and Management .
<br/><br/>Includes bibliographical references (p. [167]-200) and index. 
<br/><br/><label>ISBN: </label>9788177082562 (hbk.) 8177082566 
<br/><br/><label>LCCN: </label>2011414243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--India<br/>Service industries--Quality control.--India<br/>Industrias de servicios.<br/>Mercadeo de servicios profesionales.<br/>Industrias de servicios--India
<br/><br/><label>LC Class. No.: </label>HD 9987  / G977m 2011 
<br/><br/><label>Dewey Class. No.: </label>658.800954