TY  - BOOK
AU  - Gupta,Garima
AU  - Jain,Sanjay K.
TI  - Marketing of services: quality dimensions 
SN  - 9788177082562 (hbk.)
AV  - HD 9987 G977m 2011
U1  - 658.800954 
PY  - 2011///
CY  - New Delhi, India
PB  - New Century Publications
KW  - Service industries
KW  - India
KW  - Marketing
KW  - Quality control
KW  - Industrias de servicios
KW  - Mercadeo de servicios profesionales
N1  - Includes bibliographical references (p. [167]-200) and index
ER  -