TY  - BOOK
AU  - Dyer, Davis
AU  - Dalzell, Frederick \ Olegario, Rowena
TI  - Rising tide: lessons from 165 years of brand building at Procter & Gamble 
SN  - 1591391474
AV  - HD 9999 D996r 2004 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
ER  -