The rise of Spanish multinationals : European business in the global economy /
Mauro F. Guillén.
- Cambridge ; New York : Cambridge University Press, 2011.
- ix, 268 p. : ill. (some col.) ; 23 cm.
Incluye referencias bibliográficas (p. [240] -259) e índice.
Preface; 1. Spanish firms come of age; 2. The nature of the multinational firm; Part I. The Process: 3. The family-controlled and worker-owned multinationals; 4. Deregulation, oligopolistic competition, and internationalization; 5. The Spanish banks go global; Part II. The Consequences: 6. Spain's new financial role in the global economy; 7. Foreign policy and international stature; 8. Spain's enduring image problem; 9. Public opinion, the labor unions, and the multinationals; 10. Europe, Spain, and the future of its multinational firms; Appendix: data and sources; Bibliography; Photographs; Index.
Since 1992, spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe.
0521847214 9781107402713 (pbk)
International business enterprises--Spain. Empresas comerciales internacionales --España