The digital transformation playbook : rethink your business for the digital age /
David L. Rogers.
- xi, 278 pages : 24 cm
Includes bibliographical references and index.
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
9780231175449 (cloth : alk. paper) 0231175442
Technological innovations--Management. Innovaciones tecnológicas--Administración Information technology--Management. Tecnología de la información--Administración New products. Productos nuevos Strategic planning. Política mundial --Siglo XXI