TY  - BOOK
AU  - Rogers,David L.
TI  - The digital transformation playbook: rethink your business for the digital age 
SN  - 9780231175449 (cloth : alk. paper)
AV  - HD 45 R725d 2016
U1  - 658.4/062 
PY  - 2016///]
CY  - New York
PB  - Columbia Business School Pub.
KW  - Technological innovations
KW  - Management
KW  - Innovaciones tecnológicas
KW  - Administración
KW  - Information technology
KW  - Tecnología de la información
KW  - New products
KW  - Productos nuevos
KW  - Strategic planning
KW  - Política mundial
KW  - Siglo XXI
N1  - Includes bibliographical references and index; The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models
ER  -