TY  - BOOK
AU  - Williams,Luke
TI  - Disrupt: think the unthinkable to spark transformation in your business 
SN  - 9780137025145 (hardback : alk. paper)
AV  - HD58.8 W724 2011
U1  - 658.4/063 22
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Organizational change
KW  - Creative ability in business
KW  - Disruptive technologies
KW  - Success in business
N1  - Includes bibliographical references and index; Introduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 38 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 76 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: The Solution and the Pitch Chapter 4 106 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue 171 An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide 173 Process Summary Endnotes 183 Index 191
N2  - This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions
ER  -