Kapferer, Jean-Nočel <br/><br/>
The new strategic brand management :  creating and sustaining brand equity long term 
Jean-Nočel Kapferer 
 - 4. ed. 
 - London [u.a.]  Kogan Page  2008 
 - XV, 560 p.  graph. Darst. 
<br/><br/>Literaturverz. S. [531] - 544 
<br/><br/><label>ISBN: </label>9780749450854 0749450851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markenpolitik
<br/><br/><label>LC Class. No.: </label>HD69.B7 K17n 2008