TY  - BOOK
AU  - Kapferer,Jean-Noèel
TI  - The new strategic brand management: creating and sustaining brand equity long term
SN  - 9780749450854
AV  - HD69.B7 K17n 2008 
PY  - 2008///
CY  - London [u.a.]
PB  - Kogan Page
KW  - Markenpolitik
KW  - swd
N1  - Literaturverz. S. [531] - 544
ER  -