Gilmore, Fiona. <br/><br/>
Brand warriors China :  creating sustainable brand capital / 
 Zhongguo pin pai da ying jia 
Fiona Gilmore and Serge Dumont. 
 - London :  Profile Books,  2003. 
 - xxii, 233 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1861976992 (pbk.) 9781861976994 (pbk.) 
<br/><br/><label>LCCN: </label>2007310517 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-Y9033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--China.<br/>Brand name products--China--Case studies.<br/>Success in business--China.<br/>Produits de marque--Chine.<br/>Produits de marque--Chine--Cas, âEtudes de.<br/>Succáes dans les affaires--Chine.<br/>Succáes dans les affaires--Chine--Cas, âEtudes de.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / G488. 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8270951