TY  - BOOK
AU  - Gilmore,Fiona
AU  - Dumont,Serge
TI  - Brand warriors China: creating sustainable brand capital 
SN  - 1861976992 (pbk.)
AV  - HD69.B7 G488. 2003
U1  - 658.8270951 22
PY  - 2003///
CY  - London
PB  - Profile Books
KW  - Brand name products
KW  - China
KW  - Case studies
KW  - Success in business
KW  - Produits de marque
KW  - Chine
KW  - Cas, âEtudes de
KW  - Succáes dans les affaires
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/fy0801/2007310517.html
UR  - www.firstsearch.oclc.org/fsip
ER  -