Winning in emerging markets : a road map for strategy and execution /
Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.
- Boston, Mass. : Harvard Business Press, c2010.
- xii, 246 p. ; 24 cm.
Includes bibliographical references (p. 217-230) and index.
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
9781422166956 (alk. paper)
2009036019
Commerce. Comercio International business enterprises. Globalization--Economic aspects. Marketing--Management.