The global market :  developing a strategy to manage across borders / 
editors John Quelch, Rohit Deshpande 
 - San Francisco :  Jossey Bass,  2004       
 - 424 p. 
<br/><br/><label>ISBN: </label>0787968579 
<br/><br/><label>LC Class. No.: </label>HF 1416 G562 2004