Boone, Louis <br/><br/>
Contemporary marketing 2002 / 
Louis Boone 
 - New York :  South-Western,  2002       
 - 619 p. 
<br/><br/><label>ISBN: </label>0030351723 
<br/><br/><label>LC Class. No.: </label>HF 5415 B724c 2002