Czinkota, Michael R. <br/><br/>
Marketing management :  text and cases / 
Michel R Czinkota, Masaaki Kotabe, David Mercer 
 - Massachusetts :  Blackwell Business,  1997       
 - xxii, 675 p. 
<br/><br/><label>ISBN: </label>1557866945 
<br/><br/><label>LC Class. No.: </label>HF 5415 C999m 1997