Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 5 
 - Australia :  South-Western College Publishing,  2000       
 - xxxiv, 773 p. 
<br/><br/><label>ISBN: </label>0324006381 
<br/><br/><label>LC Class. No.: </label>HF 5415 L218m 2000