Marketing management :  a strategic decision making approch / 
Harper W. Boyd... [ et al.] 
 - 4 
 - Boston :  McGraw Hill,  2002       
 - xx, 594 p. 
<br/><br/><label>ISBN: </label>0072315237 
<br/><br/><label>LC Class. No.: </label>HF 5415 M346 2002