Pride, William M <br/><br/>
Marketing :  conceptos y estrategias / 
William M. Pride, O. C. Ferrel 
 - 9 
 - México :  McGraw-Hill,  1997       
 - xxvii, 877 p. 
<br/><br/><label>ISBN: </label>0395728312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>LC Class. No.: </label>HF 5415 P947m 1997