Andreasen, Alan R. 1934- Strategic marketing for nonprofit organizations / Alan Andreasen and Philip Kotler. - Upper Saddle River (New Jersey) : Prentice Hall, cop. 2003. - 536 p. ISBN: 013041977X 9780130419774 Subjects--Topical Terms: Nonprofit organizations--Marketing. LC Class. No.: HF 5415 / A557s 2003 Dewey Class. No.: 658.802