The big book of marketing :  lessons and best practices from the world's greatest companies / 
edited  by Anthony G. Bennett. 
 - New Delhi :  Tata McGraw-Hill Education Private Limited,  2010. 
 - xv, 464 p. :  ill. ;  24 cm. 
 - McGraw Hill Professional / Marketing .
<br/><br/>Tata McGraw-Hill edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing. 
<br/><br/><label>ISBN: </label>9780071067645 0071067647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Mercadeo.<br/>Administración de mercadeo.
<br/><br/><label>LC Class. No.: </label>HF 5415  / B592 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8