TY  - BOOK
AU  - Bennett,Anthony G.
TI  - The big book of marketing: lessons and best practices from the world's greatest companies 
SN  - 9780071067645
AV  - HF 5415 B592 2010
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Private Limited
KW  - Marketing
KW  - Case studies
KW  - Mercadeo
KW  - Administración de mercadeo
N1  - Tata McGraw-Hill edition; Includes bibliographical references and index; Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing
ER  -