Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 9th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1997. 
 - 1 v. (various pagings) :  ill. (chiefly col.), maps ;  27 cm. 
 - The Prentice-Hall international series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0132435101 (case) 
<br/><br/><label>LCCN: </label>96001649  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.<br/>Administración de mercadeo.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415  / K87m 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8