Yeshin, Tony <br/><br/>
Marketing communications strategy / 
Tony Yeshin 
 - Oxford :  Butterworth Heinemann,  1995       
 - 214 p. 
<br/><br/><label>ISBN: </label>0750619899 
<br/><br/><label>LC Class. No.: </label>HF 5415.1 Y47m 1995