TY  - BOOK
AU  - Gupta,Anil K.
AU  - Wang,Haiyan
TI  - Getting China and India right: strategies for leveraging the world's fastest-growing economies for global advantage 
SN  - 9780470284247
AV  - HF 5415.12 G977g 2009
U1  - 658.0490951 
PY  - 2009///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Marketing
KW  - China
KW  - India
KW  - Globalization
KW  - Márketing
KW  - Globalización
N1  - Incluye referencias bibliográficas e indice, p. 229-238; China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020
ER  -