TY  - BOOK
AU  - Cato,Mac
TI  - Go logo! a handbook to the art of global branding: 12 keys to creating successful global brands 
SN  - 9781592535170
AV  - HF 5415.1255 C366g 2010
U1  - 658.8/27 
PY  - 2010///
CY  - Beverly
PB  - Rockport
KW  - Branding (Marketing)
KW  - Consumer behavior
KW  - Identity (Psychology)
KW  - Emotions
KW  - Social aspects
KW  - Communication in marketing
KW  - Creative ability in business
KW  - Marcas de fábrica
KW  - Mercadeo
KW  - Comportamiento del consumidor
KW  - Aptitud creativa en los negocios
N1  - Includes bibliographical references
UR  - http://www.loc.gov/catdir/toc/ecip0827/2008039715.html
UR  - http://www.loc.gov/catdir/enhancements/fy0905/2008039715-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1002/2008039715-b.html
ER  -