Gay, Richard.

Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford : Oxford University Press, 2007. - xv, 538 p. ; 25 cm.

Includes bibliographical references and index.

9780199265855 (pbk.) 0199265852 (pbk.)

2007297157

GBA673956 bnb

013541083 Uk


Internet marketing.
Mercadeo por internet.

HF 5415.1265 / G285o 2007

658.872