Gay, Richard. Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford : Oxford University Press, 2007. - xv, 538 p. ; 25 cm. Includes bibliographical references and index. ISBN: 9780199265855 (pbk.) 0199265852 (pbk.) LCCN: 2007297157 Nat. Bib. No.: GBA673956 bnb Nat. Bib. Agency Control No.: 013541083 Uk Subjects--Topical Terms: Internet marketing.Mercadeo por internet. LC Class. No.: HF 5415.1265 / G285o 2007 Dewey Class. No.: 658.872