TY  - BOOK
AU  - Goldman,Jeremy
TI  - Going social: excite customers, generate buzz, and energize your brand with the power of social media 
SN  - 9780814432556
AV  - HF 5415.1265 G615g 2013
U1  - 658.8/72 23
PY  - 2013///
CY  - New York
PB  - American Management Association
KW  - Internet marketing
KW  - Social media
KW  - Social marketing
KW  - Online social networks
KW  - Customer relations
KW  - Comercialización del Internet
KW  - Medios sociales
KW  - Redes sociales en línea
N1  - Includes bibliographical references and index; Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life
ER  -