Kerpen, Dave. <br/><br/>
Likeable social media :  how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / 
by Dave Kerpen. 
 - New York :  McGraw-Hill,  c2011. 
 - x, 260 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780071762342 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2011008764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Online social networks.<br/>Social media--Economic aspects.<br/>Customer relations.<br/>Branding (Marketing)<br/>Relaciones con los clientes.<br/>Primera Jornada de Catalogación.
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / K39l 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8