TY  - BOOK
AU  - Ray,Ramon
TI  - The Facebook guide to small business marketing
SN  - 9780470875209 (pbk.)
AV  - HF 5415.1265 R264f 2013
U1  - 658.872 
PY  - 2013///
CY  - Indianapolis, IN
PB  - John Wiley & Sons
KW  - Facebook (Electronic resource)
KW  - Facebook (Recurso electrónico)
KW  - Internet marketing
KW  - Internet advertising
KW  - Small business marketing
KW  - Mercadeo por internet
KW  - Internet en relaciones públicas
KW  - Pequeña y mediana empresa
KW  - Mercadeo
KW  - Comercio móvil
KW  - 20150700
N1  - "Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover; Web resources: p. 237-241; Includes index; Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses
ER  -