Ryan, Damian  <br/><br/>
Understanding digital marketing :  marketing strategies for engaging the digital generation / 
Damian Ryan and Calvin Jones. 
 - 2nd ed. 
 - London :  Kogan Page,  c2012. 
 - xv, 283 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?. 
<br/><br/><label>ISBN: </label>9780749464271 0749464275 9780749464288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Strategic planning.<br/>Marketing--Management.<br/>Mercadeo por internet <br/>Política mundial --Siglo XXI<br/>Administración de mercadeo
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / R988u 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/72