TY - BOOK AU - Treadaway,Chris AU - Smith,Mari ED - Facebook (Firm) TI - Facebook marketing: an hour a day SN - 9780470569641 (pbk. : alk. paper) AV - HF 5415.1265 T784f 2010 U1 - 658.8/72 PY - 2010/// CY - Indianapolis PB - Wiley Pub. KW - Internet marketing KW - Social networks KW - Computer network resources KW - Marketing en internet KW - Las redes sociales KW - pc de las red de recursos N1 - Includes bibliographical references and index; Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations ER -