Aaker, David A <br/><br/>
Strategic market management / 
David A. Aaker 
 - 6 
 - New York :  John Wiley & Son,  2001       
 - xiv, 338 p. 
<br/><br/> Business strategy : The concept and trends in its management, 3. -- Strategic market management : An overview, 18. -- External and customer analysis, 37. -- Competitor analysis, 56. -- Market analysis, 76. -- Environmental analysis and strategic uncertainty, 96. -- Internal analysis, 111. -- Obtaining a sustainable competitive advantage, 133. -- Differentiation strategies, 154. -- Cost, focus, and the preemptive move, 172. -- Strategic positioning, 192. -- Growth strategies: penetration, product-market expansion, vertical integration, and the big idea, 212. --  Diversification, 232. -- Strategies in declining and hostile markets, 250. -- Global strategies, 266. -- Implementation, 287 
<br/><br/><label>ISBN: </label>0471415723 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 A113s 2001