TY  - BOOK
AU  - Aaker, David A
TI  - Strategic market management
SN  - 0471415723
AV  - HF 5415.13 A113s 2001 
PY  - 2001///
CY  - New York
PB  - John Wiley & Son
N2  - Business strategy : The concept and trends in its management, 3. -- Strategic market management : An overview, 18. -- External and customer analysis, 37. -- Competitor analysis, 56. -- Market analysis, 76. -- Environmental analysis and strategic uncertainty, 96. -- Internal analysis, 111. -- Obtaining a sustainable competitive advantage, 133. -- Differentiation strategies, 154. -- Cost, focus, and the preemptive move, 172. -- Strategic positioning, 192. -- Growth strategies: penetration, product-market expansion, vertical integration, and the big idea, 212. --  Diversification, 232. -- Strategies in declining and hostile markets, 250. -- Global strategies, 266. -- Implementation, 287
ER  -