Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer 
 - 6 
 - Boston :  McGraw-Hill Irwin,  2005       
 - xii, 256 p. 
<br/><br/><label>ISBN: </label>0072865962 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 L523a 2005