TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy
SN  - 0324201400
AV  - HF 5415.13 F383m 2005
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Gestión
KW  - Estudios de caso
N1  - Includes bibliographical references and indexes
ER  -