TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 0470050764 (cloth)
AV  - HF 5415.2 A111m 2007
U1  - 658.8/3 
PY  - 2007///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing research
KW  - Mercadeo
KW  - Investigaciones
KW  - 20151000
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
ER  -