Arnould, Eric J. <br/><br/>
Consumers / 
Erick Arnould, Linda Price, George Zinkhan 
 - 2nd ed. 
 - Boston :  McGraw-Hill,  2004 
 - xxv, 845 p. 
 - McGraw-Hill - Irwin series in marketing .
<br/><br/><label>ISBN: </label>0072537140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--United States.<br/>Comportamiento del consumidor.<br/>20151200
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / A765c 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8342