TY  - BOOK
AU  - Graves,Philip
TI  - Consumer.ology: the truth about consumers and the psychology of shopping 
SN  - 9781857885767 (pbk.)
AV  - HF 5415.32 G776c 2013
U1  - 658.8/34 
PY  - 2013///
CY  - Boston
PB  - Nicholas Brealey
KW  - Consumer behavior
KW  - Comportamiento del consumidor
KW  - Consumers
KW  - Research
KW  - Consumidores
KW  - Investigaciones
KW  - Marketing research
KW  - 20150300
N1  - Includes bibliographical references (p. [205]-214) and index; Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research
N2  - Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010015569-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1402/2010015569-d.html
ER  -