TY  - BOOK
AU  - Mortensen,Kurt W.
TI  - Persuasion IQ: the 10 skills you need to get exactly what you want 
SN  - 9780814409930
AV  - HF 5718 M887p 2008
U1  - 651.7 
PY  - 2008///
CY  - New York
PB  - AMACOM/American Management Association
KW  - Primera Jornada de Catalogacion
KW  - Business communication
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Success
KW  - Psychological aspects
KW  - Success in business
KW  - Sistemas de comunicación empresarial
KW  - Persuasión (Psicología)
KW  - Influencia (Psicología)
KW  - Éxito
KW  - Aspectos psicológicos
KW  - Éxito en los negocios
N1  - Includes bibliographical references (p. 299-311) and index; What is your persuasion IQ? The new rules of success and wealth -- Persuasion resistance: ten common obstacles that limit your persuasion success -- PQ skill #1: Mental programming of top persuaders -- PQ skill #2: Understanding how your audience thinks -- PQ skill #3: Instant rapport and social synchronization -- PQ skill #4: Establishing automatic trust -- PQ skill #5: Command attention with power and authority -- PQ skill #6: The ability to influence other people -- PQ skill #7: How to motivate yourself and others every time -- PQ skill #8: Advanced presentation and communication skills -- PQ skill #9: Preplanned anticipation: the secret formulas of the pros -- PQ skill #10: Self-mastery and personal development -- Final thoughts: time to capture your greatness
UR  - http://www.loc.gov/catdir/toc/ecip086/2007049174.html
ER  -