Frederick, Peter. <br/><br/>
Persuasive writing :  how to harness the power of words / 
Peter Frederick. 
 - Harlow :  Prentice Hall,  2011. 
 - xii, 194 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>What is persuasive writing? --  Tools for persuasive writing --  Persuasion : beyond logic --  Commercial break : advertisement slogans --  Conciseness equals clarity --  Verbs equal vigour --  Mistakes --  Planning and structuring --  Layout, fonts and formatting --  Tips for common documents --  Persuasion : the dark arts. 
<br/><br/> A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents. 
<br/><br/><label>ISBN: </label>0273746138 (pbk.) 
<br/><br/><label>LC Class. No.: </label>HF 5718.3  / F852p 2011 
<br/><br/><label>Dewey Class. No.: </label>808