TY  - BOOK
AU  - Wang,Jing
TI  - Brand new China: advertising, media, and commercial culture 
SN  - 9780674026803 (cloth : alk. paper)
AV  - HF 5813 W246b 2008
U1  - 659.10951 
PY  - 2008///
CY  - Cambridge, Mass.
PB  - Harvard University Press
KW  - Advertising
KW  - China
KW  - Marketing
KW  - Brand name products
KW  - Publicidad
KW  - Mercadeo
KW  - Marcas de fábrica
N1  - Includes bibliographical references (p. 357-392) and index; Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
UR  - http://www.loc.gov/catdir/toc/ecip0722/2007027501.html
ER  -