TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0256218994
AV  - HF 5823 B427a 1998 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
ER  -