Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch 
 - 5 
 - New York :  McGraw-Hill,  2001       
 - xx, 795, [54] p. 
<br/><br/><label>ISBN: </label>0072314451 
<br/><br/><label>LC Class. No.: </label>HF 5823 B427a 2001